Yoshinoya is a Japanese multinational fast food chain, and the second-largest chain of gyūdon (beef bowl) restaurants after Sukiya. Founded by Mr Eikichi Matsuda in 1899, Yoshinoya is named after his hometown, Yoshino-Cho, Osaka. The first Singapore branch opened in 1997 at Ngee Ann City. In 2003, Yoshinoya terminated beef bowl sales due to a bovine spongiform encephalopathy (BSE) incident in USA, leading to massive queues at its restaurants all around Japan.
